Services marketing : integrating customer focus across the firm /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Tata McGraw-Hill/Irwin,
c2003.
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Publisher description Table of contents |
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| Physical Description: | xx, 668 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0070530424 |