Services marketing management : an international perspective /

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Bibliographic Details
Main Author:	Kasper, Hans
Other Authors:	Helsdingen, Piet van, Vries, Wouter de
Format:	Book
Language:	English
Published:	Chichester ; New York : Wiley, c1999.
Subjects:	Service industries > Marketing > Management. Customer services > Marketing > Management.
Online Access:	Contributor biographical information Publisher description Table of Contents
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