Sheth, J. N., Parvatiyar, A., & Shainesh, G. (2001). Customer relationship management: Emerging concepts, tools, and applications. Tata McGraw-Hill Pub. Co..
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Chicago Style (17th ed.) Citation
Sheth, Jagdish N., Atul Parvatiyar, and G. Shainesh. Customer Relationship Management: Emerging Concepts, Tools, and Applications. New Delhi: Tata McGraw-Hill Pub. Co., 2001.
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MLA (9th ed.) Citation
Sheth, Jagdish N., et al. Customer Relationship Management: Emerging Concepts, Tools, and Applications. Tata McGraw-Hill Pub. Co., 2001.
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Warning: These citations may not always be 100% accurate.