What's in a brand? : building brand equity through advertising /
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
New Delhi :
Tata McGraw-Hill,
c1998 [reprinted 2003]
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相似書籍: What's in a brand? :
- What's in a brand ? : building brand equity through advertising /
- Strategic brand management : building, measuring, and managing brand equity /
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