What's in a brand? : building brand equity through advertising /
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| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New Delhi :
Tata McGraw-Hill,
c1998 [reprinted 2003]
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Lignende værker: What's in a brand? :
- What's in a brand ? : building brand equity through advertising /
- Strategic brand management : building, measuring, and managing brand equity /
- Production and operations management : manufacturing and services /
- Cases in production/ operations management /
- Operations management : processes and supply chains /
- International handbook of production and operations management /