What's in a brand? : building brand equity through advertising /
Sparad:
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| Materialtyp: | Bok |
| Språk: | engelska |
| Utgiven: |
New Delhi :
Tata McGraw-Hill,
c1998 [reprinted 2003]
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| Ämnen: | |
| Taggar: |
Inga taggar, Lägg till första taggen!
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Liknande verk: What's in a brand? :
- What's in a brand ? : building brand equity through advertising /
- Strategic brand management : building, measuring, and managing brand equity /
- Production and operations management : manufacturing and services /
- Cases in production/ operations management /
- Operations and supply management /
- Operations management : processes and value chains /