What's in a brand? : building brand equity through advertising /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
New Delhi :
Tata McGraw-Hill,
c1998 [reprinted 2003]
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| Pynciau: | |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Eitemau Tebyg: What's in a brand? :
- What's in a brand ? : building brand equity through advertising /
- Strategic brand management : building, measuring, and managing brand equity /
- Production and operations management : manufacturing and services /
- Cases in production/ operations management /
- Operations and supply management /
- Operations management : processes and value chains /