What's in a brand? : building brand equity through advertising /
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Formáid: | LEABHAR |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
New Delhi :
Tata McGraw-Hill,
c1998 [reprinted 2003]
|
| Ábhair: | |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
Míreanna comhchosúla: What's in a brand? :
- What's in a brand ? : building brand equity through advertising /
- Strategic brand management : building, measuring, and managing brand equity /
- Cases in production/ operations management /
- Production and operations management : manufacturing and services /
- Operations and supply management /
- Operations management : processes and value chains /