What's in a brand? : building brand equity through advertising /
Kaydedildi:
| Yazar: | |
|---|---|
| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
New Delhi :
Tata McGraw-Hill,
c1998 [reprinted 2003]
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| Konular: | |
| Etiketler: |
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MARC
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|---|---|---|---|
| 001 | 36863 | ||
| 003 | BD-DhMIS | ||
| 005 | 20140123113002.0 | ||
| 008 | 140123r1998 ii b 001 0 eng | ||
| 020 | |a 0074632019 | ||
| 040 | |a BD-DhMIS |c BD-DhMIS | ||
| 082 | |2 23 |a 658.5 | ||
| 100 | |a Jones, John Philip | ||
| 245 | |a What's in a brand? : |b building brand equity through advertising / | ||
| 260 | |a New Delhi : |b Tata McGraw-Hill, |c c1998 [reprinted 2003] | ||
| 300 | |a xiii, 335 p. : |c 23 cm. | ||
| 504 | |a Includes bibliography and index. | ||
| 541 | |e 36863 | ||
| 650 | |a Product management. | ||
| 942 | |2 ddc |c REF | ||
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_500000000000000_JON |7 0 |9 28742 |a MISTCL |b MISTCL |d 2014-01-23 |e Sarker Book Depot. |g 192.00 |l 0 |o 658.5 JON |p 3010036861 |r 2014-01-23 00:00:00 |t 2 |w 2014-01-23 |y REF | ||
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