What's in a brand? : building brand equity through advertising /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Tata McGraw-Hill,
c1998 [reprinted 2003]
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| Physical Description: | xiii, 335 p. : 23 cm. |
|---|---|
| Bibliography: | Includes bibliography and index. |
| ISBN: | 0074632019 |