What's in a brand? : building brand equity through advertising /
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | englanti |
| Julkaistu: |
New Delhi :
Tata McGraw-Hill,
c1998 [reprinted 2003]
|
| Aiheet: | |
| Tagit: |
Ei tageja, Lisää ensimmäinen tagi!
|
Samankaltaisia teoksia: What's in a brand? :
- What's in a brand ? : building brand equity through advertising /
- Strategic brand management : building, measuring, and managing brand equity /
- Production and operations management : manufacturing and services /
- Cases in production/ operations management /
- Operations management : processes and value chains /
- Operations management : processes and supply chains /