What's in a brand? : building brand equity through advertising /
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New Delhi :
Tata McGraw-Hill,
c1998 [reprinted 2003]
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| Matèries: | |
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Ítems similars: What's in a brand? :
- What's in a brand ? : building brand equity through advertising /
- Strategic brand management : building, measuring, and managing brand equity /
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- Cases in production/ operations management /
- Operations management : processes and supply chains /
- International handbook of production and operations management /