What's in a brand? : building brand equity through advertising /
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New Delhi :
Tata McGraw-Hill,
c1998 [reprinted 2003]
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| Gaiak: | |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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Antzeko izenburuak: What's in a brand? :
- What's in a brand ? : building brand equity through advertising /
- Strategic brand management : building, measuring, and managing brand equity /
- Cases in production/ operations management /
- Production and operations management : manufacturing and services /
- Operations management : providing value in goods and services /
- Operations management for competitive advantage /