Cita APA (7a ed.)
Kurtz, D. L., & Clow, K. E. (1998). Services marketing. J. Wiley & Sons.
Cita Chicago Style (17a ed.)
Kurtz, David L., y Kenneth E. Clow. Services Marketing. New York, NY: J. Wiley & Sons, 1998.
Cita MLA (9a ed.)
Kurtz, David L., y Kenneth E. Clow. Services Marketing. J. Wiley & Sons, 1998.
Precaución: Estas citas no son 100% exactas.