Kurtz, D. L., & Clow, K. E. (1998). Services marketing. J. Wiley & Sons.
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Chicago Style (17th ed.) Citation
Kurtz, David L., and Kenneth E. Clow. Services Marketing. New York, NY: J. Wiley & Sons, 1998.
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MLA (9th ed.) Citation
Kurtz, David L., and Kenneth E. Clow. Services Marketing. J. Wiley & Sons, 1998.
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