APA引文
Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw-Hill.
芝加哥风格引文
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
MLA引文
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw-Hill, 1998.
警告：这些引文格式不一定是100％准确.