Citazione Stile APA (7a Edizione)
Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw-Hill.
Citazione stile Chigago Style (17a edizione)
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
Citatione MLA (9a ed.)
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw-Hill, 1998.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.