Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw-Hill.
Cóipeáladh chuig an ngearrthaisce go rathúil é
Níorbh fhéidir cóipeáil chuig an ngearrthaisce
Lua i Stíl Chicago (17ú heag.)
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
Cóipeáladh chuig an ngearrthaisce go rathúil é
Níorbh fhéidir cóipeáil chuig an ngearrthaisce
Lua MLA (9ú heag.)
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw-Hill, 1998.
Cóipeáladh chuig an ngearrthaisce go rathúil é
Níorbh fhéidir cóipeáil chuig an ngearrthaisce
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.