Citação norma APA
Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw-Hill.
Citação norma Chicago
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
Citação norma MLA
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw-Hill, 1998.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.