Style de citation APA (7e éd.)
Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw-Hill.
Style de citation Chicago (17e éd.)
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
Style de citation MLA (9e éd.)
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw-Hill, 1998.
Attention : ces citations peuvent ne pas être correctes à 100%.