APA (7 वां संस्करण) प्रशस्ति पत्र
Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw-Hill.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्र
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
एमएलए (9वां संस्करण) प्रशस्ति पत्र
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw-Hill, 1998.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.