Цитирование APA (7-е изд.)
Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw-Hill.
Цитирование в стиле Чикаго (17-е изд.)
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
Цитирование MLA (9-е изд.)
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw-Hill, 1998.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.