APA-Zitierstil (7. Ausg.)
Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw-Hill.
Chicago-Zitierstil (17. Ausg.)
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
MLA-Zitierstil (9. Ausg.)
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw-Hill, 1998.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.