APA (7e ed.) Bronvermelding
Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw-Hill.
Chicago (17e ed.) Bronvermelding
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
MLA (9e ed.) Bronvermelding
Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw-Hill, 1998.
Let op: Deze citaties zijn niet altijd 100% accuraat.