Advertising and promotion : an integrated marketing communications perspective /
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
Boston, Mass. :
Irwin/McGraw-Hill
2001.[reprinted]
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| 版: | 5th ed. |
| 丛编: | Irwin/McGraw-Hill series in marketing
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| 主题: | |
| 标签: |
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| 实物描述: | xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cm. |
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| 参考书目: | Includes bibliographical references and index. |
| ISBN: | 0072314451 007047382X |