APA (7th ed.) Citation
Belch, G. E., & Belch, M. A. (2001). Advertising and promotion: An integrated marketing communications perspective (5th ed.). Irwin/McGraw-Hill.
Chicago Style (17th ed.) Citation
Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. Boston, Mass.: Irwin/McGraw-Hill, 2001.
MLA (9th ed.) Citation
Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. Irwin/McGraw-Hill, 2001.
Warning: These citations may not always be 100% accurate.