Advertising and promotion : an integrated marketing communications perspective /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Irwin/McGraw-Hill
2001.[reprinted]
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| Edition: | 5th ed. |
| Series: | Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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