Advertising and promotion : an integrated marketing communications perspective /
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| Drugi avtorji: | |
| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
Boston, Mass. :
Irwin/McGraw-Hill
2001.[reprinted]
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| Izdaja: | 5th ed. |
| Serija: | Irwin/McGraw-Hill series in marketing
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| Teme: | |
| Oznake: |
Brez oznak, prvi označite!
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| Fizični opis: | xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cm. |
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| Bibliografija: | Includes bibliographical references and index. |
| ISBN: | 0072314451 007047382X |