Advertising and promotion : an integrated marketing communications perspective /
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| অন্যান্য লেখক: | |
| বিন্যাস: | গ্রন্থ |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
Boston, Mass. :
Irwin/McGraw-Hill
2001.[reprinted]
|
| সংস্করন: | 5th ed. |
| মালা: | Irwin/McGraw-Hill series in marketing
|
| বিষয়গুলি: | |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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| 100 | 1 | |a Belch, George E. |q (George Edward), |d 1951- | |
| 245 | 1 | 0 | |a Advertising and promotion : |b an integrated marketing communications perspective / |c George E. Belch & Michael A. Belch. |
| 250 | |a 5th ed. | ||
| 260 | |a Boston, Mass. : |b Irwin/McGraw-Hill |c 2001.[reprinted] | ||
| 300 | |a xx, 795, GL13, EN22, CR3, IN19 p. : |c ol. ill. ; |c 29 cm. | ||
| 440 | 0 | |a Irwin/McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |e 36991 | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Sales promotion. | |
| 650 | 0 | |a Communication in marketing. | |
| 700 | 1 | |a Belch, Michael A. | |
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