Advertising and promotion : an integrated marketing communications perspective /
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | |
| Formáid: | LEABHAR |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Boston, Mass. :
Irwin/McGraw-Hill
2001.[reprinted]
|
| Eagrán: | 5th ed. |
| Sraith: | Irwin/McGraw-Hill series in marketing
|
| Ábhair: | |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
| Cur síos fisiciúil: | xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cm. |
|---|---|
| Leabharliosta: | Includes bibliographical references and index. |
| ISBN: | 0072314451 007047382X |