Integrated advertising, promotion & marketing communications /

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Bibliographic Details
Main Author:	Clow, Kenneth E.
Other Authors:	Baack, Donald
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. New Delhi : Pearson Prentice Hall, c2004. [Reprinted 2005]
Edition:	2nd ed.
Subjects:	Communication in marketing. Advertising.
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