Advertising and promotion : an integrated marketing communications perspective /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Boston, Mass. :
Irwin/McGraw-Hill
2001.[reprinted]
|
| Rhifyn: | 5th ed. |
| Cyfres: | Irwin/McGraw-Hill series in marketing
|
| Pynciau: | |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Disgrifiad Corfforoll: | xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cm. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references and index. |
| ISBN: | 0072314451 007047382X |