Services marketing management : an international perspective /
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| Glavni autor: | |
|---|---|
| Daljnji autori: | , |
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Chichester ; New York :
Wiley,
c1999.
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| Teme: | |
| Online pristup: | Contributor biographical information Publisher description Table of Contents |
| Oznake: |
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Slični predmeti: Services marketing management :
- Services marketing /
- Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
- Services marketing : integrating customer focus across the firm /
- The essence of services marketing /
- Customer service : skills and concepts for success /
- Services Marketing and Management /