Marketing management : text and cases /

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Bibliographic Details
Main Author:	Dolan, Robert J.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill Irwin, c2001.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > Management. Marketing > Management > Case studies.
Online Access:	Publisher description Table of contents
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Publisher description
Table of contents