Services marketing management : an international perspective /

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Bibliografske podrobnosti
Glavni avtor:	Kasper, Hans
Drugi avtorji:	Helsdingen, Piet van, Vries, Wouter de
Format:	Knjiga
Jezik:	angleščina
Izdano:	Chichester ; New York : Wiley, c1999.
Teme:	Service industries > Marketing > Management. Customer services > Marketing > Management.
Online dostop:	Contributor biographical information Publisher description Table of Contents
Oznake:	Označite Brez oznak, prvi označite!

MARC


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010			\|a 98030331
020			\|a 0471984906 (pbk. : alk. paper)
040			\|a DLC \|c DLC \|d DLC \|d BD-DhMIS
050	0	0	\|a HD9980.5 \|b .K375 1999
082	0	0	\|a 658.8 \|2 21
100	1		\|a Kasper, Hans.
245	1	0	\|a Services marketing management : \|b an international perspective / \|c by Kans Kasper, Piet van Helsdingen, Wouter De Vries, Jr.
260			\|a Chichester ; \|a New York : \|b Wiley, \|c c1999.
300			\|a xviii, 750 p. : \|b ill. (some col.), map ; \|c 25 cm.
504			\|a Includes bibliographical references (p. 726-739) and index.
541			\|e 36462
650		0	\|a Service industries \|x Marketing \|x Management.
650		0	\|a Customer services \|x Marketing \|x Management.
700	1		\|a Helsdingen, Piet van.
700	1		\|a Vries, Wouter de.
856	4	2	\|3 Contributor biographical information \|u http://www.loc.gov/catdir/bios/wiley044/98030331.html
856	4	2	\|3 Publisher description \|u http://www.loc.gov/catdir/description/wiley037/98030331.html
856	4		\|3 Table of Contents \|u http://www.loc.gov/catdir/toc/onix04/98030331.html
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