Services marketing management : an international perspective /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Chichester ; New York :
Wiley,
c1999.
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| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of Contents |
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| Physical Description: | xviii, 750 p. : ill. (some col.), map ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. 726-739) and index. |
| ISBN: | 0471984906 (pbk. : alk. paper) |