Market leadership strategies for service companies : creating growth, profits, and customer loyalty /

相似書籍

• Services marketing /
  由: Kurtz, David L.
  出版: (1998)
• Services marketing management : an international perspective /
  由: Kasper, Hans
  出版: (1999)
• Services marketing : integrating customer focus across the firm /
  由: Zeithaml, Valarie A.
  出版: (2003)
• The essence of services marketing /
  由: Payne Adrian
• Services Marketing and Management /
  由: Balaji, B.
  出版: (2002)