Market leadership strategies for service companies : creating growth, profits, and customer loyalty /

Míreanna comhchosúla

• Services marketing /
  de réir: Kurtz, David L.
  Foilsithe / Cruthaithe: (1998)
• Services marketing management : an international perspective /
  de réir: Kasper, Hans
  Foilsithe / Cruthaithe: (1999)
• Services marketing : integrating customer focus across the firm /
  de réir: Zeithaml, Valarie A.
  Foilsithe / Cruthaithe: (2003)
• The essence of services marketing /
  de réir: Payne Adrian
• Services Marketing and Management /
  de réir: Balaji, B.
  Foilsithe / Cruthaithe: (2002)