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Market leadership strategies for service companies : creating growth, profits, and customer loyalty /

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Main Author: Terrill, Craig
Other Authors: Middlebrooks, Arthur
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, c2001.
Subjects:
Service industries > Marketing > Management.
Online Access:Table of contents
Publisher description
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MARC

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245 1 0 |a Market leadership strategies for service companies :  |b creating growth, profits, and customer loyalty /  |c Craig Terrill and Arthur Middlebrooks. 
260 |a Lincolnwood, Ill. :  |b NTC Business Books,  |c c2001. 
300 |a xvi, 268 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 253-254) and index. 
541 |e 7451 
650 0 |a Service industries  |x Marketing  |x Management. 
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