Market leadership strategies for service companies : creating growth, profits, and customer loyalty /

Lignende værker

• Services marketing /
  af: Kurtz, David L.
  Udgivet: (1998)
• Services marketing management : an international perspective /
  af: Kasper, Hans
  Udgivet: (1999)
• Services marketing : integrating customer focus across the firm /
  af: Zeithaml, Valarie A.
  Udgivet: (2003)
• The essence of services marketing /
  af: Payne Adrian
• Services Marketing and Management /
  af: Balaji, B.
  Udgivet: (2002)