Market leadership strategies for service companies : creating growth, profits, and customer loyalty /

समान संसाधन

• Services marketing /
  द्वारा: Kurtz, David L.
  प्रकाशित: (1998)
• Services marketing management : an international perspective /
  द्वारा: Kasper, Hans
  प्रकाशित: (1999)
• Services marketing : integrating customer focus across the firm /
  द्वारा: Zeithaml, Valarie A.
  प्रकाशित: (2003)
• The essence of services marketing /
  द्वारा: Payne Adrian
• Services Marketing and Management /
  द्वारा: Balaji, B.
  प्रकाशित: (2002)