Cita APA (7a ed.)
Zeithaml, V. A., & Bitner, M. J. (2003). Services marketing: Integrating customer focus across the firm (3rd ed.). Tata McGraw-Hill/Irwin.
Cita Chicago Style (17a ed.)
Zeithaml, Valarie A., y Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. New Delhi: Tata McGraw-Hill/Irwin, 2003.
Cita MLA (9a ed.)
Zeithaml, Valarie A., y Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. Tata McGraw-Hill/Irwin, 2003.
Precaución: Estas citas no son 100% exactas.