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Business-to-business marketing : strategies and implementation /
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Sweet spot : how to maximize marketing for business growth /
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Marketing strategy : a decision-focused approach /
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Basic marketing : a global-managerial approach /
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Strategic marketing management : a means-end approach /
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Marketing Management /
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Marketing management /
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Marketing models /
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Marketing management /
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Marketing management /
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Marketing management /
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Marketing Management /
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Marketing management : text and cases /
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Supply Chain Management : Strategy, Planning, and Operation /
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Exploring corporate strategy /
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Supply chain management : strategy, planning, and operation /
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Crafting and executing strategy : text and readings /
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Formulation, implementation, and control of competitive strategy /
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Formulation, implementation, and control of competitive strategy /
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Strategic management : creating competitive advantage /
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Strategic management : an integrated approach /
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The essence of strategic management /
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Industrial marketing : analysis, planning, and control /
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Strategic management : concepts and cases /