Marketing Management /

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable...

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書目詳細資料
Main Authors: Marshall, Greg W. (Author), Johnston, Mark W. (Author)
格式: 圖書
語言:英语
出版: Mc Graw Hill
版:Fourth edition.
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