Marketing Management /

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable...

Disgrifiad llawn

Manylion Llyfryddiaeth

Prif Awduron:	Marshall, Greg W. (Awdur), Johnston, Mark W. (Awdur)
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	Mc Graw Hill
Rhifyn:	Fourth edition.
Pynciau:	Marketing > Management.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!