Essentials of marketing : a global managerial approach /
Shranjeno v:
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| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
Boston :
Irwin/McGraw-Hill,
c2000.
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| Izdaja: | 8th ed. |
| Serija: | The Irwin/McGraw-Hill series in marketing
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| Teme: | |
| Oznake: |
Brez oznak, prvi označite!
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| Opis knjige/članka: | Includes indexes. |
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| Fizični opis: | xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.). |
| ISBN: | 0072894822 (alk. paper) 0071179089 (international ed.) |