Essentials of marketing : a global managerial approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Irwin/McGraw-Hill,
c2000.
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| Edition: | 8th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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| Item Description: | Includes indexes. |
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| Physical Description: | xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.). |
| ISBN: | 0072894822 (alk. paper) 0071179089 (international ed.) |