Essentials of marketing : a global managerial approach /
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Boston :
Irwin/McGraw-Hill,
c2000.
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| Udgivelse: | 8th ed. |
| Serier: | The Irwin/McGraw-Hill series in marketing
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| Fag: | |
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| 020 | |a 0072894822 (alk. paper) | ||
| 020 | |a 0071179089 (international ed.) | ||
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| 100 | 1 | |a Perreault, William D. | |
| 245 | 1 | 0 | |a Essentials of marketing : |b a global managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | |a 8th ed. | ||
| 260 | |a Boston : |b Irwin/McGraw-Hill, |c c2000. | ||
| 300 | |a xxvii, 592, 27, 10 p. : |b ill. (some col.) ; |c 28 cm. + |e 1 computer laser optical disc (4 3/4 in.). | ||
| 440 | 4 | |a The Irwin/McGraw-Hill series in marketing | |
| 500 | |a Includes indexes. | ||
| 541 | |e 44115 | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a McCarthy, E. Jerome |q (Edmund Jerome) | |
| 906 | |a 7 |b cbc |c orignew |d 1 |e ocip |f 19 |g y-gencatlg | ||
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_PER |7 0 |9 36799 |a MISTCL |b MISTCL |d 2014-06-18 |e Asia Foundation |l 0 |o 658.8 PER |p 3010044115 |r 2014-06-18 00:00:00 |t 1 |w 2014-06-18 |y REF | ||
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