Essentials of marketing : a global managerial approach /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Irwin/McGraw-Hill,
c2000.
|
| Edition: | 8th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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