APA (7th ed.) Citation
Perreault, W. D., & McCarthy, E. J. (2000). Essentials of marketing: A global managerial approach (8th ed.). Irwin/McGraw-Hill.
Chicago Style (17th ed.) Citation
Perreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global Managerial Approach. 8th ed. Boston: Irwin/McGraw-Hill, 2000.
MLA (9th ed.) Citation
Perreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global Managerial Approach. 8th ed. Irwin/McGraw-Hill, 2000.
Warning: These citations may not always be 100% accurate.